FITNESS INDUSTRY OVERVIEWS
Over the last few years the urban Indian has shifted from an all-work-no-playmentality to a more balanced lifestyle that places fitness first. The proof of that is the rapid growth of the 2500 crore fitness industry that is growing exponentially at about 40% every year.
The average individual has realized the need to be fit but the fitness industry is still in a nascent stage. The fitness demographic constitutes only about 8% of the wellness market, which is catered by only about 20 organized businesses that command 6% of the market share.
This leaves a big opportunity for a new fitness player to address the gap, paving the way for a fitness revolution in India.
At URBAN FITNESS , one of our most valuable assets are our certified professional trainers who have had many years of training people to become healthier and fitter. These wellness experts work with our members, being with them every step of the way as they turn their bodies into fortresses of fitness.
URBAN FITNESS cares for its members and understands that every individual has demanding schedules. Keeping this in mind, URBAN FITNESS offers its members the option of flexible timing that lets them opt for different timings as per their schedules so that they never have to miss a workout.
The interiors are both aesthetically-pleasing and scientifically-designed after years of detailed R&D to give its members a unique working environment that balances lights and colors in a way which reduces the fatigue and boredom of the members. The fine workmanship is not just in the arrangement and build but also in the quality of the materials that have been used.
The process of picking the exact location is something that requires careful guidance and URBAN FITNESS handholds you through the entire process, helping you choose the location for the project in such a way that it gains maximum foot traffic. Not only this, we also help supervise other options like member convenience, parking, etc.
URBAN FITNESS will also help you decide on the optimum square foot carpet area for your premises, keeping in mind the surroundings and locality. The locations will be shortlisted first followed by careful determining of the carpet area by trained experts.
We will help you plan out each project with utmost consideration and attention to the minutest detail from the cost, budget, design to execution and quality check of the project.
URBAN FITNESS offers you complete support, handholding you right from the start to ensure that your business turns into a successful profit- venture. This is what URBAN FITNESS offers you: We will assist in the planning and designing of the center, not only keeping in mind the aesthetics and brand sensibilities but also making sure that every part matches the standard URBAN FITNESS has set for itself.
Plan & Design
We will assist in the planning and designing of the center, not only keeping in mind the aesthetics and brand sensibilities but also making sure that every part matches the standard URBAN FITNESS has set for itself.
We will help you prepare a suitable budget optimum across all parameters with complete transparency. This is vital for smooth running of operations and ensures that there are no glitches or delays.
URBAN FITNESS employs a panel of highly qualified, enlisted, professional contractors who will offer you contracting services and their expertise to help you execute the process smoothly and without any hiccups.
At the time of execution we will have an expert supervise the entire process so that the project meets the deadline. The expert will do timely visits and audits, overseeing the entire work – from the interiors to the entire fit outs with utmost attention..
URBAN FITNESS will outfit every center with top-of-the-line, revolutionary new equipment and facilities that have been painstakingly researched for years and developed, incorporating the best and latest technologies.
URBAN FITNESS will supervise the complete set up of your center right from elements like the floor mats and reception table to the sophisticated equipment, our innovative services to even the installation of the hi-tech software. Our partners will be hand-held through the entire setup and will be trained to operate it seamlessly.
Training plays the most important role in delivering unmatched, world-class service to URBAN FITNESS members and we will make every effort to ensure that the quality of our service remains uncompressed. The members would not only be thoroughly trained but also will be assisted by experts to handle any unusual queries, thus keeping our standards high.
The staff will be a highly trained group of individuals, who would themselves be handpicked from the best of the lot. The staff will receive training from seasoned professionals and thus will deliver uncompromised quality and service.
We have a listed panel of handpicked vendors that are vetted suppliers of quality, state of the art equipment. A lot of experience and research has gone into preparing this list of vendors who are the best of the lot and have a proven track record.
NATIONAL LEVEL ADVERTISING AND MARKETING SUPPORT
URBAN FITNESS also enjoys frequent print media coverage. Millions of readers are exposed to our innovative services and products in national and popular newspapers like Times of India, Indian Television, Daily Bhaskar, Gulf Daily News, MMA Weekly etc. As partner, we will help you promote your business by sharing ad space with you.
Social Media Support
URBAN FITNESS’ social media presence on Facebook is 105,000 fans and growing. Amplifying hype is a matter of a few Facebook posts. Through this platform our partners can promote their business and increase footfalls by promoting tactical campaigns, offers and services.
URBAN FITNESS on YouTube gets huge traction, where the videos enjoy hits in several thousands and are seen by millions of people all over the world. With that much traffic, this media channel becomes an ideal way to amplify a business’ awareness and recall. Through business-specific YouTube preroll ads, our partners can capture the user’s attention right from the start, by making noise about their URBAN FITNESS centers.
The URBAN FITNESS management has strong, strategic associations with the who’s who in sports and entertainment, URBAN FITNESS gives its members heavy exposure to the elite and the glamorous, who are always ready to endorse us. Our partners can take advantage of this association to be part of the limelight and better promote their business.
AREA 4000 SQ FT.
AREA 6000 SQ FT.